Thursday, April 14, 2011
Boxes and tape and shipping oh my
You know there is a huge marketplace out there on the internet. If you have a product that is viable people will buy it. Of course its not as simple as taking a snapshot of something, throwing it on the web, and waiting to snap up the sales orders like a game of Hungry Hungry Hippos. No its quite a bit more complex than all that. I have been tackling the ins and outs of the online store process for years. My most recent battle is shipping. Lets say that I sell 1 flower stake for $15.00 plus $7.00 shipping. Now domestic United Postal Service is about $6.00 for base shipping. So I'm a dollar ahead of the game, however I have to box it up. Well a box is about .70 so I'm only up .30 cents. But wait I also have to cover tape, printing of shipping labels, internal packing material, and gas to drive to the post office. All in all I am spending about $10.00 in shipping for a $15.00 item that I am only charging $7.00 for shipping on. Maybe time to raise some rates.
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